Dear Morningstar Farms,
Did you guys know that Morning Star is the name of the only communist newspaper in Britain? It was founded in 1930, and has fought for decades in court over censorship issues, but the paper remains strong to this day.
Morning Star is also a biblical reference to Satan, aka Lucifer. If I may quote -
"How art thou fallen from heaven, O Lucifer, son of the morning! How art thou cut down to the ground which didst weaken the nations!" --Is. xiv. 12.
Tertullian and Gregory the Great translated this passage of Isaiah as a reference to the fall of Satan. By consequence, the names "Lucifer" and "Morning Star" have since been applied to Satan.
I was wondering how a company that devotes itself to meat alternatives, seemingly an honorable cause, could be so closely associated with communism and Satan. Please respond, I am very interested in your position on these matters.
Thank you for contacting our company.
Responding to your concerns, may I assure you that Kellogg has not and, as a matter of company policy, does not take a stand on social issues or attitudes toward any individual or group because of race, color, religion, or moral preference in any aspect of our business or business activities.
Our interest is in the promotion of our products as contributors to a healthy and varied diet. I am sure you can appreciate that there is no long or short-term value for us to do otherwise. We feel that any attempt to associate Kellogg, our product names or advertisements with this moral environment is misleading and completely erroneous.
I hope this will respond to your concerns and reassure you of our good faith in this regard.
Again, thank you for contacting us. We appreciate your interest in our company and products.
Sandra K. Cretsinger
Consumer Affairs Department
5 years ago